The MARA Projects : creating group alignment and commitment with decision analysis

Schilling, Martin S. ; Schaub, Cornelius


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Dokumentart: Bericht / Forschungsbericht / Abhandlung
Institut: Hertie School of Governance
Schriftenreihe: Working papers // Hertie School of Governance
Bandnummer: 25
Sprache: Englisch
Erstellungsjahr: 2008
Publikationsdatum: 24.01.2013
Originalveröffentlichung: (2008)
SWD-Schlagwörter: Entscheidungstheorie , Marketing
DDC-Sachgruppe: Politik
BK - Basisklassifikation: 31.70 (Wahrscheinlichkeitsrechnung), 85.03 (), 85.40 (Marketing)
Sondersammelgebiete: 3.6 Politik und Friedensforschung

Kurzfassung auf Englisch:

In this paper, we explore the results of the applied research project MARA. MARA served to advance the application and teaching of decision analysis in geographic areas where decision analysis has not yet been extensively applied. To inspire similar efforts in other geographical regions, we outline the MARA project setting and the core learning experience in this paper. The project consisted of eleven case studies, carried out in Germany and Argentina, which served to explore the impact of decision analysis on group alignment and commitment in organizations. We identify stakeholder complexity, multiple objectives and extensive expert judgments as three decision characteristics which make the application of the approach particularly effective. Three MARA case studies from two less common areas of application, human resources and marketing, serve to analyze this finding.

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